Building a digital home for a Gulf food trading leader.
The Brief
BQRAFT partnered with Baniyas Spike to give one of the UAE’s leading food trading groups a digital presence that matches the scale of its operations — supermarkets, wholesale, and services across the Middle East.
The challenge was to organise a complex portfolio into a clear, confident story. We designed a corporate website that lets buyers, partners, and teams move from brand to business unit without losing the group’s identity.
The result is a structured, image-led platform that presents the conglomerate as both a trusted distributor and a modern regional operator.